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Our tips to submitting your app to the Windows store successfully

Here are a few recommendations that we think will be useful when submitting your app on the Windows Store.

Please note: this is not a tutorial to making your Windows app store submission. If you need detailed instructions, we recommend you see Window’s own documentation. However, based on our experience submitting apps we have a few suggestions that could help you submit your app quickly and successfully. If you need help with anything not mentioned, please do reach out to and we are happy to talk you through it!

To submit your app to the Windows Store you will need to log in with your account at

Go into your Dashboard where you will be able to click “Create a new app” to start the submission process.

From there, follow the steps one by one in the Windows Store Dashboard. If you get lost at any point, Microsoft provides extensive documentation along the way or check back here for our recommendations.

Reserve product name

Here we recommend you to enter your app’s name, this will reserve that name until you submit it (up to one year) or you delete the submission.

Pricing and availability


Choose if you want the app to be paid or free, we recommend it to be Free (free by default) to drive more engagement and keep your users happy.


Category and subcategory

We recommend you use Business as the category of your app, but if your app falls into a better category, go ahead and choose it. Some categories don’t have subcategories, choosing one that has will enable the second drop-down and you will have to choose the subcategory that best fits your app.

Product declarations

We recommend you leave the defaults ticked. Fliplet apps for Windows don’t support any of the referenced Microsoft features and don’t allow users to make purchases.

System requirements

We recommend leaving as it is, Fliplet for Windows doesn’t have any system requirements.

Rating Questionnaire

App type

For the app type, we recommend you choose Reference, News, or Educational, as it is the type that best fits the type of apps created with Fliplet.


If your app includes the Photo Sharing or Chat feature, then you should tick Yes on the first question: “Does the app natively allow users to interact or exchange content with other users through voice communication, text, or sharing images or audio?”


This is where you upload the app binary file that we have prepared for you.

In Studio, click on Download the app binary file and upload it here. If it’s not ready yet, check the status of your app build in our status bar.    

If you have questions with regards to the app binary file feel free to reach out to the Customer Success team at

Device family availability

You should just check Windows 10 Desktop and Windows 10 Mobile, also leave the “Let Microsoft decide whether to make this app available to any future device families” ticked.

Store listings

Release notes

Write your release notes, feel free to be creative with them or just create a list of top features in your app.


At the moment you will have to manually take your screenshots from Studio and upload them here.

Notes for certification

Use this area to let the certification team of any access details they might need to access your app. For example, if you app has any security component (App List, Verification: Email, etc...) that users need to use to authenticate and see the app’s content. You might want to create a special access email for the certification team and give the access details to them.

We recommend the use of this template, just copy and paste it and change with your information:

Dear Microsoft,

The [App Name] app guides users through the issues their business should be thinking about when trying to prevent, and respond to, data breaches.

The app and its content are intended for public consumption and much like apps such as Salesforce, users need to verify their details before being given access to the content. The app contains a validation form for accessing content. Access is free and involves no payment. We do not charge anyone for accessing the app.

You can get access to the app with the following credentials:

Email: [email-address]
Password: [pass-code]

All the best

[Your Name]

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